About Us

Company

Who Are We?

F&F is a home furnishing brand with a vision of giving each home its own identity. Our philosophy is to help house owners reflect their personalities through the home interiors.

Every product under our brand name sets a benchmark in quality and seamlessly creates an aura you will fall in love with. With thousands of options in our inventory, we strive to keep only exceptionally aesthetic and superior in quality products. As a result, the designs you find at F&F are unique, and with just one glance, you can say it truly belongs to your home.
We offer an exclusive yet elaborate collection of Upholstery, Bed Linen, Rugs, Décor Accessories, Furniture, and much more.

We understand your zeal to turn your home contemporary and comfortable at the same time. So, each piece at F&F aims at being the bridge to luxury for its consumers and helping them create a vibe they yearn for.

Watch the video from the factory

The excellent tradition of handmade and design

Our Brand Journey

With a vision to reach every home in every corner of the country, we spread the wings and started pan-India distribution. A family of more than 2500 dealers joined the wagon, and in the year 2009, we became a renowned name in every household. In the past decade, we spread our operations to multiple exclusive stores in India to bring a revolutionary change in the furnishing future of India.

From being the largest carpet company in India to serving our products to the Parliament and the Presidential House, it's been a joyous and exciting ride. Our operations started in 1984 as a distribution and project company for wall-to-wall carpets. Then, with sheer devotion, an extraordinary sense of design, unmatched quality, and dedication, we started the Floor & Furnishings Company in Karol Bagh, Delhi. There has been no looking back since then.

Our Vision

From the beginning, the emphasis has been on creating tasteful, exceptional, and appealing designs that speak luxury and comfort. We aspire to become a brand that is a one-stop destination for all kinds of décor requirements of a consumer, with a large ecosystem of home décor and furnishing products.

To live by our vision of giving each home its own identity and ensure elegance and vogue in every piece we sell, we maintain highly ethical and stringent quality standards. Every product is a bespoke piece of fine creativity, unforgettable charm, and captivating colour choice. We aim to change how people look at and buy furnishings.

Our Philosophy

We do not live by the traditional definition of interiors and give a new perspective to the interiors and home décor products. The blend of tradition in your ultra-modern patterns and colour palette offers a wholesome and satisfying experience to every consumer, and that helps us stand out in the market.

A wide array of options in every category, yet each piece tells a different story and caters to all types of consumers. We also cater to commercial audiences for decorating high-end residential projects and hotels. You can find the details on our trade page. From subtle, warm, and cosy hues to young, fresh, and vibrant, we offer everything under one roof and keep our customers satisfied.

Subhash Khandelwal

Founder

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